About us

We create products and services that match with consumer needs and desires.

Segno Inverso is an Italian innovation, strategy, research, and design consultancy with more than 20 years of international experience. We operate with a lean core team that provides strategic direction, project leadership, and creative oversight, supported by a trusted network of highly experienced specialists who are engaged according to the specific needs of each project.

This flexible model enables us to assemble the right expertise at the right time, combining the agility of a boutique consultancy with the depth of multidisciplinary knowledge. Our team includes strategists, designers, researchers, engineers, and business professionals who collaborate seamlessly to transform complex challenges into meaningful business opportunities.

By integrating strategic thinking, technological innovation, and human-centered design, we deliver tailored, high-impact solutions across a wide range of industries, ensuring every project benefits from the most relevant skills without the overhead of a traditional large organization.

Our Team

Nicola Zanetti

Nicola Zanetti

Italy

CEO / Team leader Italy

Degreed in Industrial design at Politecnico di Milano and master degreed in home appliances. After some years as a staff designer in well known Milan design studios, in 2004 he began the freelance adventure. He was in charge of design as Senior designer in Bialetti from 2005. In 2008 he co-founded the Anima Dinamica design studio and in 2011 he started Segno Inverso design studio. Starting from Italy he opened branch offices in different countries with local partners. He worked mainly on coffee machines, kitchen appliances, medical surgery tools, home appliances.

ADI member, BEDA member, Rhinoceros Trainer Certified.

Federico Gonzàlez Bosque

Federico Gonzàlez Bosque

Argentina

Team leader Argentina

Industrial designer focused on the development of new products with more than 15 years experience, he worked on different kinds of products developing design and innovation for US and Latin American markets. He has made several projects for Italian customers as well, like Bialetti, Vortice, Mc Person, Elettroplastica, Fakir, Mulino Bianco. He worked mainly on home appliances, kitchen appliances, medical tools. Great taste for design and works hard, has experience in construction and assembly in order to design proposals ready to be manufactured.

Strong skills in concept design, modelling and rendering.

Lee Yu Cheol

Lee Yu Cheol

Korea

Project Manager / Team leader Korea

Degreed in Industrial design at IED and Politecnico di Milano. Worked as industrial designer in Italian design studio in Turin, mainly on automotive projects, in Officine Multiplo and Giugiaro Design. Moved back to Seoul Korea in 2013, after few years he joined Segnoinverso team as partner, in order to set up and start the Korean design branch office: IKKO Design. He Co-funded Ikko design in Seoul.

Strong skills in automotive design and concept visualization through hand sketches.

Our global presence

A network across four continents

World map showing Segno Inverso offices
  • Brescia, Italy

    Segno Inverso · HQ

  • Buenos Aires, Argentina

    Segno Inverso · Design for business

  • Seoul, Korea

    IKKO Design · Creative design consulting

  • Shanghai, China

    T&D